Branding, Content, Website Design

Dance School Website

Kathak Dance Company 


About the Client 

Natch Kathak is a unique dance company dedicated to the Kathak dance form, a traditional Indian dance style. This company aims to provide an extraordinary experience for its dancers by cultivating a unique atmosphere and facilitating authentic Kathak performances. They offer dance classes, workshops, and valuable stage performance opportunities, allowing individuals to immerse themselves in this captivating dance form.

The Challenges Faced by the Client. 

  • Logo Design
  • SEO Setup
  • Website design and build
  • Custom Forms 
  • Social Media Marketing
  • Website Domain and Hosting
  • CRM Form Integration
  • Missed Local SEO Traffic
  • Email Campaigns.

How we solved the problem 

Our dedicated team of web professionals undertook a comprehensive range of tasks to deliver an exceptional website:

1 Logo Design: We crafted a unique logo that resonated with the brand identity, strengthening its visibility in the digital landscape.

2. SEO Setup: Our team optimised the website for search engines, utilising strategic keyword placement, high-quality content creation, image optimisation, and user-friendly design to maximise the website’s visibility.

3. Website Design and Build: We gave life to the website by creating a bespoke design that aligns with the brand, ensuring its smooth functioning.

4. Custom Forms for Student Enrollment: Our team developed customised forms for a seamless student enrollment process, enhancing the user experience.

5. Social Media Marketing: We utilised social media marketing to promote the website and engage a wider audience. This involved creating professional accounts, maintaining consistent branding, developing valuable content, scheduling regular posts, engaging with users, collaborating with influencers, using targeted advertising, and tracking performance.

6. Website Domain and Hosting: We were responsible for the domain registration and hosting setup, ensuring reliable website accessibility and performance. This included selecting a suitable domain name, choosing a reliable hosting provider, optimising server configuration, implementing security measures, establishing backups, monitoring performance, and planning for future scalability.

7. CRM Form Integration: We integrated CRM forms into the website, enabling efficient tracking and managing interactions with potential and existing customers/students. 

8. Integrated Google My Business: We added Google My Business (GMB). Firstly, we created an account, verified his business, gave accurate information, made his listing look attractive, managed customer reviews, used extra features, and kept an eye on insights and analytics. 

9. Email Campaigns: Conduct thorough audience research, segment the email list for targeted messaging, and design visually compelling email templates. We used a reliable email marketing platform, and we crafted and disseminated engaging content that increased conversion rates

Notable Result

The culmination of our efforts resulted in significant enhancements across various dimensions. Natch Kathak witnessed an amplified brand recognition, reflecting our successful branding initiatives. Our diligent SEO strategies made noticeable improvements in their website’s search engine rankings, making it more discoverable to potential customers. The user experience was significantly enhanced, owing to the user-friendly design and streamlined enrollment process we implemented.

Also, the website’s exposure saw a considerable increase, reflecting the effectiveness of our comprehensive social media marketing strategies. The reliable performance of the website, ensured through our domain and hosting services, created a seamless browsing experience for the users.A

Adding Google My Business (GMB) to this business allowed the dance school to increase local visibility, attract local customers, manage business information, engage with customers, gather positive reviews, gain insights, improve mobile presence, and implement cost-effective marketing strategies. 

Further, integrating CRM forms enabled efficient customer relationship management, paving the way for more meaningful customer interactions. Most importantly, all these concerted efforts resulted in a significant uptick in conversion rates, driving the business’s growth and success.

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