Picuro Media – Photography Website
About the Client
Picuro Media is a photography and video production company based in Auckland. They specialise in capturing special moments and unique personalities through their services, which include weddings, portraits, and business-related content. The company prides itself on its skilled photographers and videographers dedicated to creating beautiful and high-quality content. They emphasise attention to detail and aim to bring out the best in every subject they work with. Picuro Media is open to working with couples, businesses, and individuals to bring their vision to life and create memorable experiences through photography and videography.
The Challenges Faced by the Client
- Logo misalignment
- Inadequate SEO results
- Poor user experience
- Inefficient quote forms
- Poor social media integration
- Difficult for local customers to find the brand online
- Issues with website hosting and domain
How we solved the problem
1. Creative Logo Design: We embarked on a journey to create a unique and representative logo for the website. This endeavour began with a comprehensive understanding of the client’s brand identity, target audience, and overall aesthetic preferences. Our graphic designers used cutting-edge tools to meticulously craft a logo that effectively communicated the brand’s essence
2. Robust SEO Setup: Our team optimised the website for superior search engine performance. It encompassed implementing SEO best practices such as crafting descriptive page titles, meta tags, and meta descriptions. In addition, we tailored content, website structure, navigation, and content to enhance SEO, consequently elevating its visibility in search engine rankings.
3. Comprehensive Website Design and Build: We assumed full responsibility for the design and construction of the website. Our web designers held in-depth discussions with clients to understand their requirements, preferences, and target audience. We carefully crafted the website’s layout, colour scheme, typography, and visual elements using state-of-the-art design software and frameworks. We focused on creating a user-friendly and intuitive navigation experience while ensuring the website’s responsiveness across various devices and screen sizes.
4. Tailored Quote Forms: We crafted custom forms to facilitate visitors in requesting quotes or inquiries. We integrated it into the website to capture the necessary information for generating accurate quotes. Our designers also incorporated sophisticated validation and error-handling features, enhancing user experience and ensuring flawless form functionality.
5. Integrated Social Media Marketing: We integrated social media elements into the website. It involved strategically placing social media icons that allow visitors to share website content on various social platforms effortlessly.
6. Added Google My Business (GMB): We incorporated various GMB elements, such as Google reviews, the business’s location via Google Maps, the GMB Knowledge Panel with basic business details, and GMB posts for timely updates. We used Google’s APIs for this integration.
7. Website Domain and Hosting Assistance: We offered extensive support in domain registration and selection, assisting the client in choosing a memorable and relevant domain name. Additionally, we provided recommendations for suitable website hosting and guided the setup of the hosting provider
Notable Result
Our orchestrated approach yielded tangible results on the website, creating a robust and professional digital presence. By skillfully integrating innovative logo design, strategic SEO implementation, comprehensive website design and development, we fortified the brand identity and significantly amplified search result visibility.
This harmonious blend of digital strategies fostered an interactive user experience, streamlined lead generation, promoted social media sharing, and ensured a consistent online presence. As a result, the website effectively showcased its business’s offerings, attracting organic traffic and establishing meaningful connections with the target audience.
Incorporating Google My Business (GMB) into this website yielded several positive outcomes. It improved local SEO, boosted business visibility, enhanced credibility with Google reviews, provided updated business information, and allowed regular content updates through GMB posts.
This comprehensive digital transformation laid the groundwork for success, enabling the business to thrive and flourish in the digital landscape.