Marketing on a Budget: How Much Should I Spend on Marketing in New Zealand


When it comes to marketing your business in New Zealand, finding the right balance between attracting customers and keeping costs low can be a challenge. As a savvy business owner, you understand the importance of investing in marketing, but you don’t want to break the bank either. So, how much should you actually spend on marketing your business in the Land of Kiwis? Let’s dive in and find out!

The 10% Rule

In the world of marketing, a commonly suggested guideline is to allocate around 10% of your total revenue towards promotional activities. This rule of thumb can serve as a starting point for small and medium-sized businesses in New Zealand. However, it’s essential to remember that every business is unique, and what works for one may not work for another.

Consider the specific needs and goals of your business. Are you looking to establish a strong online presence or expand your customer base? These factors should influence your marketing budget and help you determine whether to allocate more or less than the 10% benchmark.

Online Marketing: Maximizing Returns on a Shoestring Budget

In this digital age, online marketing has become a powerful tool to reach a wider audience without breaking the bank. Kiwis are known for their love of technology, with a whopping 94% of New Zealanders having access to the internet. This presents a golden opportunity to boost your business through cost-effective online channels.

One highly effective strategy is investing in search engine optimization (SEO). By optimizing your website to appear higher in search engine results, you can attract organic traffic and increase your visibility to potential customers. Additionally, social media platforms such as Facebook, Instagram, and Twitter offer affordable advertising options that allow you to target your desired audience based on demographics, interests, and location. With a little creativity and strategic planning, you can make a big impact even on a shoestring budget!

Thinking Outside the Box

When it comes to marketing your business, sometimes it pays to think outside the box. In New Zealand, Kiwi humor and the unique cultural landscape provide endless opportunities for creative, attention-grabbing marketing campaigns.

Consider partnering with local influencers or hosting events that showcase the best of New Zealand culture. Engage with your audience through witty and relatable content that incorporates Kiwi slang and references. By injecting a bit of humor and cultural relevance into your marketing efforts, you’ll not only capture the attention of your target market but also foster a sense of connection and loyalty.


As you navigate the marketing landscape in New Zealand, it’s important to find a budget that works for your business while still effectively promoting your products or services. Remember the 10% rule as a starting point, but don’t be afraid to adjust based on your unique circumstances. Embrace the power of online marketing and get creative with your campaigns to maximize your return on investment. With a little bit of Kiwi humor and a whole lot of determination, your business can thrive in the Land of Kiwis!